Marketing of Information Products and Services in Library and Information Centers: A Conceptual Framework

Authors

  • Shweta Pandey Research Scholar, Department of Library and Information Science, Mohanlal Sukhadia University, Udaipur, Rajasthan, India

Keywords:

Marketing, Information Products, Information Services, Library Services.

Abstract

The chapter presents a holistic view of Marketing Management in Libraries and unfolds the role of Marketing and its application in libraries and information centres. The chapter also presents a conceptual framework of and discuss various tools of marketing in digital age.

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Published

2016-06-30

How to Cite

Pandey, S. (2016). Marketing of Information Products and Services in Library and Information Centers: A Conceptual Framework. Library Waves, 2(1), 60–67. Retrieved from http://www.librarywaves.com/index.php/lw/article/view/22

Issue

Vol. 2 No. 1 (2016): January-June

Section

Articles

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